About us

Creating a new standard for sales in Asia

We are building what the profession never got: selling taught as a discipline.

Built from a problem I could not stop noticing

I am Ryan Wong, founder of Sell Right Asia. I started selling at 17 through my first business in Singapore and have worked across B2B and B2C sales ever since.

Somewhere in there I noticed something that still bothers me.

Reps who sold the proper way routinely performed worse than the pushy ones.

The people who listened, diagnosed, and told the truth got beaten by the people who pressured. And sales itself carries a low-grade connotation, the kind of job parents quietly warn their kids away from.

Ryan Wong, founder of Sell Right Asia

They say

Doctor.Lawyer.Engineer.Accountant.

Sales is what you do when the other things did not work out. A job you fall into, not one you think of when you are a kid.

It is not the profession. It is a training and systems problem.

Every rep on your floor has heard some version of that, and most of them half believe it. Too many salespeople are taught scripts and pressure tactics instead of a repeatable consultative selling method they can understand, practise and improve. Then they draw the obvious conclusion: sales is not for me.

Sell Right is our answer to that problem. We build sales systems and mentor sales teams to sell with a repeatable method, so performance does not depend on personality, pressure or a handful of top closers.

Ryan Wong coaching sales reps in a live sales training session

I am an introvert, and that turned out to matter

I was far from a natural closer. On a loud sales floor, people like me often get written off early. But the diagnostic, listening-led way of selling advantages quieter reps. Asking better questions is not a consolation prize for people who cannot perform enthusiasm. In sales, it is the higher-scoring skill.

I could not have copied my way to a top-2 finish by imitating the best closer in the room. I had to build a systematic way of selling that works instead. Taught as a repeatable system, selling becomes teachable, coachable and duplicable.

Method over personality.

Why I am qualified to teach sales

Every figure below comes from my own sales career and the sales teams I have personally coached.

11years of sales experience, since I was 17
~119sales reps coached, across B2B and B2C floors
5consecutive years ranked Top 2 in a sales organisation of 100+ reps
1,891+clients served through personal sales

3 sales problems we refuse to solve the usual way

One-off courses

A 2-day workshop does not survive contact with a real sales floor. If the learning cannot hold up during a bad month, it was entertainment.

High-pressure selling

Closing someone who should not have bought. It shows up as churn, refunds, and a team that stops believing in the product they sell.

Hiring your way out

The belief that the right person is enough. Without a system, even a great hire plateaus, and you are back to hoping.

Work with a mentor who has been through the trenches

I have sold, and taught, most forms of sales. You name it, I have probably done it.

Ryan door knocking
Door knocking
Ryan cold calling
Cold calling
Ryan at a roadshow
Roadshows
Ryan selling face to face
Face-to-face sales
Ryan selling on Zoom
Virtual sales (Zoom)

Find the sales bottlenecks holding your team back

You describe your sales setup. We tell you which of the 3 obstacles you are actually dealing with, and whether what we have fixes it. If it does not, we will say so on the call, and you will still leave with the diagnosis.